Jeff

jeff

What inspired you to get into the Cannabis industry?

I was inspired to get into the cannabis because of the opportunity to be a part of this great movement to show the world the benefits that cannabis can provide.  Reading about how cannabis has impacted the lives of so many people in a positive way gave me the courage to jump into this industry and to work to provide our guests with the options they specifically would like to use.

Can you name a person who has had a tremendous impact on you as a leader? How do apply these values day-to-day?

While I was in the military for 8 years, I had one supervisor that definitely made a lasting impact.  It was my first deployment to Iraq and at 20 years old, I had no idea what to expect.  My supervisor took me under his wing and really demonstrated how to take care of the people working for you while still making sure the mission is getting accomplished.  The way he balanced the interpersonal relationships and the mission is something that I strive for. 

What makes The Novel Tree special?

In my opinion, The Novel Tree sets the standard for what retail shops should be doing.  The focus on cannabis education to our guests is what sets us apart.  We strive to provide the perfect product for each individual guest to fill their needs.  The owners have created an atmosphere that encourages us to really embrace the opportunity to provide each individual consumer with the best product to meet their needs.

What is the biggest challenge you face today?

The biggest challenge I face today is sourcing the best products from around the state for our customers.  There are thousands of producers/processors so finding the right product to meet the needs of our guests can be challenging.  Most of our consumers have a very personal relationship with cannabis so I am striving to provide them with the best possible options.

Where do you think/hope the industry will be in 3-5 years?

I feel that the cannabis industry will continue to grow and become more the norm.  It has been amazing to watch how socially acceptable the product is becoming. 

How do you encourage creative thinking within The Novel Tree?

I personally encourage creative thinking by allowing individuals to run with their ideas.  A lot of the policies we have in place at The Novel Tree were inspired by employees finding better ways to complete the task at hand.  Also, having an open door policy and allowing our employees to come talk with us about their ideas really helps shape and refine the customer experience.